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Apple’s Trust Dividend

Posted in Access and Disability

If I were asked to summarize the attitude of enthusiasts toward Apple Watch accessibility, this would be my pull-quote:

“It was kind of weird for awhile, and I’m still not 100 percent sure what to expect, but everything will be awesome!”

(By the way, that’s less than 140 characters, leaving plenty of room for breathless hashtags.)

The chain of events leading to next week’s delivery of the first Apple Watches has not been without twists and turns. If you were to construct an announcement-to-ship day timeline, you might wonder what Apple was thinking, or perhaps why blind and low-vision people should be so eager to early-adopt this particular first-generation gadget. The answer, dear reader, is a simple one. Among Apple’s many assets is trust. Despite shipping delays, radio silence about accessibility features (until last week,) and in-store demo units with dimmed access settings, there’s little doubt among those I talk to that the watch will be a useful, fun, stylish, and accessible purchase. People just believe in this company.

 

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